First things first!
What exactly is a business case?A business case is like a story that uses quantitative data and qualitative insights to tell how you will solve a problem or meet a business need.
Diversity means different things to different people within organizations. Certainly equal employment opportunity was designed to open the door, and diversity begs the question of systems, processes, commitment and accountability to stakeholders and communities where we live and serve.
For organizations that truly believe its workforce and customers are its greatest assets diversity and inclusion is indeed a business imperative, and “the right thing to do --- but how?"
Years and billion dollars later many continue to struggle with building a "relevant" business case for diversity and inclusion.
How do you build a relevant business case that will gain support and commitment for diversity and inclusion or any business need for that matter?
3 Important Questions:
Most concur diversity and inclusion is good for business. Organizations cannot afford to leave anyone out—and if the ultimate goal of diversity is inclusion, why would they? The power of diversity and building a relevant business case is an important lesson to continue learning.
A good place to start:
Harvard Business Review Guide to Building Your Business Case by Raymond Sheen and Amy Gallo might be a good place to start among others. The point here is to understand the building a business case process (how) and key elements to include to increase the likelihood of commitment and engagement by your stakeholders including overall sustainability of the effort.